Value Ladder Canvas
Organise your offers from free to premium so every customer always has a next step.
- Estimated time: 40 min
- Related service: Strategy consulting
- Free
Type straight into each box. Your answers are saved in this browser only.
- What do you offer for free that solves a small problem?
- Guide, checklist, canvas, assessment, sample.
- In exchange for: email / WhatsApp.
- Small, affordable, risk-free: €10 to €150.
- Goal: turn an interested person into a customer.
- What sells most and makes the most profit.
- Price, what it includes, promised result.
- "Done for you", VIP, faster or tailored version.
- For the 10% who want the best.
- Subscription, maintenance, monthly retainer, club.
- Revenue that comes in every month.
- How do you invite someone on one step to climb to the next?
- Email, message, discount, the right moment.
- Price, cost, margin and expected number of customers on each step.
- Not everyone climbs. Who stops where, and why?
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
Step by step
- 1
List everything you already sell and place each item on a step.
- 2
Identify the empty steps: usually the lead magnet and the recurring offer are missing.
- 3
Build the bridge between each step: what is the invitation to climb?
- 4
Work out the margin for each step.
- 5
Start by creating the lead magnet: it is the gateway to everything else.
Common mistakes
- Having only the core offer: anyone who isn't ready to buy disappears.
- A free lead magnet unrelated to what you sell afterwards.
- Forgetting recurring revenue.
In Digi tip
This kit is step 1 of In Digi's value ladder. Yes, we're applying the method to ourselves.
Original In Digi framework.
Want to design your offers and pricing with people who know the Luxembourg market? Get in touch.
90-Day Plan Canvas Fill in online