Website That Converts Canvas
Plan your home page section by section, from the top to the contact button.
- Estimated time: 45 min
- Related service: Website development
- Free
Type straight into each box. Your answers are saved in this browser only.
- Headline: the result the customer wants, in 8 words.
- Subheadline: who it is for and how.
- Main button: one action only.
- Image: the happy customer or the product in use.
- The 1 action that counts: call, book, request a quote, buy?
- How many leads/month do we want?
- 5 searches the customer types into Google.
- Title and description for each page.
- Complete Google Business profile.
- Speed and mobile first.
- Show that you understand the customer's pain.
- 3 sentences in their own words.
- 3 to 6 services/products, each with a benefit.
- Prices or "from"?
- Google reviews, client logos, numbers, real photos.
- 3 simple steps from contact to result.
- PT, FR, EN, DE?
- Contact details, address, RCS number, privacy policy, cookies.
- Free assessment, quote within 24 hours, downloadable lead magnet?
- The 5 most common objections, answered.
- Short form (4 fields max.), WhatsApp, phone, map.
- Who replies, and how quickly?
Would you rather have a consultant fill it in?
Answer 8 questions about your business. An In Digi consultant prepares this canvas for you, with recommendations and next steps, and delivers it as a PDF within 3 business days.
- Built for your business, not a generic template
- Consultant recommendations with next steps
- Prepared with AI support and reviewed by a consultant
- Amount deducted if you start an In Digi service within 90 days
€49
VAT included · one-off payment
Step by step
- 1
Define the website's single goal before thinking about design.
- 2
Write the top headline: if that is all they read, do they understand what you do and for whom?
- 3
Follow the order of sections 1 to 8: it is the order in which the customer needs to be convinced.
- 4
List 5 Google searches and make sure there is a page for each one.
- 5
Test on mobile: 70% or more of visits come from there.
Common mistakes
- A vague headline ("Welcome to our website").
- Five different buttons competing at the top.
- A website in just one language in a country with four.
In Digi tip
Show your website to someone for 5 seconds and ask: "What do we do?" If they get it wrong, rewrite the top.
Original In Digi framework.
Want a fast, multilingual website built to sell? In Digi designs and develops it.
AI Opportunities Canvas Fill in online